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Decision frames and schemata

“Decision frames”

Definition: A frame is the context used to describe an idea, question, or decision. Frames heavily influence our interpretations and conclusions by emphasizing (or ignoring) certain aspects of a situation….Psychologists Daniel Kahneman and Amos Tversky explored the effect of decision frames and found that the exact same information can lead to opposite conclusions, depending on the frame used to present the decision

Links to the parents/poultry farmer exercise and how it could be evolved. Raising the question of the relationship between frames and schema.


Seel uses (Rumelhart et al. 1986) to offer the following summary of schema


Decision frames: How cognitive biases affect UX practitioners - references Tversky, A., & Kahneman, D. (1981). The Framing of Decisions and the Psychology of Choice. Science, 211(4481), 453–458.

Seel, Norbert. Schema(s)


Marshall, Sandra (1995?) Schemas in problem solving

Walsh, James. (1995) Managerial and organisational cognition

Bednarek, Monika (2005). Frames revisited—the coherence-inducing function of frames